Industry analysts project that 40 percent of companies will monetize their data and information assets by 2018. After all, the data you capture and the analytics you perform may be immensely valuable to others. This could lead to new sources of revenue from what was once considered just an expense. Top-performing organizations embrace these more innovative approaches to business strategy. They use analytics to think differently and get answers to questions that no one thought to ask. Outperformers are 3.6 times more likely to be applying analytics than their peers. Running analytics on big data reveals insights about your business, its strengths and weaknesses, and the market in which it operates. It provides new perspectives that can fuel innovation in product development, partnerships and services. Harness customer, sensor and location data to create new data-driven products and services.